Graphic Design: The New Basics, Revised and Updated

Graphic Design the New BasicsSeven years after the publication of Graphic Design: The New Basics, coauthors Ellen Lupton and Jennifer Cole Phillips have updated the book with current content and extended key sections. The revised and updated edition will replace 64 pages of the original book with new content and include 16 additional pages, featuring new examples of student and professional work throughout the book, new chapters on Visualizing Data, Typography, Modes of Representation, and Gestalt Principles, as well as additional material for the chapters on Color, Herarchy, and Grids and expanded didactic material throughout.

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Ellen Lupton is the author, coauthor, or editor of 13 books with PAPress, including Design Culture Now; Skin: Surface, Substance + Design; Inside Design Now; Thinking with Type; D.I.Y.: Design It Yourself; and D.I.Y. Kids. She is Curator of Contemporary Design, Cooper-Hewitt, National Design Museum, Smithsonian Institution, New York and Director, Graphic Design MFA Program, Maryland Institute College of Art, Baltimore. she is hte recipient of numerous awards including I.D. Forty, 1992; Chrysler Design Award, 1996; and AIGA Gold Medal, 2007.
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A Must Read: Logo Design Love by David Airey

When recently I found and followed a gentleman by the name of David Airey on Twitter, I wondered just how has this guy, who like me (and probably like most who are reading this) as a working graphic designer has managed to get in excess of 48,000 followers (while only following 4!)?
The answer could just be his superb book: Logo Design Love: A Guide to Creating Iconic Brand Identities, Published by Peachpit Press.
Logo Design Love Cover
This 2nd edition, completely updated and expanded, contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

In Logo Design Love, you’ll learn:
•Best practices for extending a logo into a complete brand identity system
•Why one logo is more effective than another
•How to create your own iconic designs
•What sets some designers above the rest
•31 practical design tips for creating logos that last
logo-design-love-frontcover
About the Author
David Airey has been successfully self-employed as a graphic designer since 2005. Specialising in the design of brand identities, he works with clients of all sizes from his studio in Northern Ireland.
He is the author and editor of three of the most popular design blogs on the Internet: davidairey.co.uk, logodesignlove.com, and identitydesigned.com, with the sites receiving more than 1,000,000 page views every month.
Follow David on Twitter: @DavidAirey

Click here to view other books by David Airey