Article written & contributed by Matt Press
In today’s digital world, there are millions of businesses battling it out for supremacy. Here are 4 tips to make sure that your business reaches the top of the tree.
1. Align your copy and design to your buyer persona.
So many businesses just create and develop websites and marketing materials in their own image. That is to say, they think about what’s important to them.
Instead, clever brands put themselves in their customers’ shoes. They figure out who their most valuable customers are and then work backwards.
2. Create relevant content.
To that end, creating content that’s interesting is one thing, creating stuff that’s interesting and relevant is quite another.
Pictures of cute cats might garner a lot of Facebook likes, but will they pull in many customers if your business deals in IT? Probably not. Make sure that your content marketing strategy doesn’t leave customers feeling disconnected.
3. Have you designed clear messages and CTA buttons?
In terms of your landing pages and advertising bumf, don’t be afraid to be very direct with people. If you want them to download an ebook, buy an item or subscribe to a blog, be clear (both in terms of copy and design).
Don’t assume that people will understand inferences. Don’t leave anything to chance.
4. Plan ahead.
Creating a website with a great user experience and regular content that consistently engages is very labour-intensive.
Only dedication, hard work and a lot of planning will help. And for planning, also read testing. See point number one: a certain phrase or a particular design might seem nice to you, but perhaps it’s horrible for everyone else.